Free Marketing Strategy
We do hundreds of SEO Diagnostic Reviews every year for successful online marketers.
And it’s no surprise to us that over 95% of websites are making costly SEO mistakes … amounting to tens of thousands of dollars in lost revenue.
If you’ve wanted to learn more about search engine optimization (SEO), but didn’t know where to start, you’re in the right place.
You may know SEO can bring you a steady stream of new customers. But learning SEO is almost never practical if you’re busy running a business. And sorting through all the myths and misinformation to find the facts about SEO is like trying to find a silver dollar in a haystack.
That’s why we’re happy to discuss your needs, answer your questions, and help you make the right decision about SEO — even if we never do business together.
Frankly, it’s easy for us to share our knowledge with you in a Free 30-Minute SEO Diagnostic review. Because SEO is all we do. Seven days a week, 365 days a year. Since 2006.
More about that in a moment.
But first, get the fact. Here are ….
5 Surprising Reasons Why SEO Can Grow Your Business
1) SEO is not a cost. It’s a capital investment
First, understand something important. Unless you’re selling one-off purchases, like coffins, you need to look at the lifetime value of your customers. How much do they spend with you each year? How many years do they stay with you? When you do the math, that figure is likely … pretty big.
Now, think of your customer acquisition efforts like building an apple orchard. You’re planting trees today but you shouldn’t expect them to bear fruit tomorrow. And that’s fine. Because you’re creating a valuable asset that will yield profits for the next 10 or 20 years – or more.
When you take this long-term view, you realize that anything you can do to reliably bring in new customers – like SEO – is not a short-term expense, but a capital investment.
And here’s good news: Your less-thoughtful competitors won’t see things this way. Which is a golden opportunity for you to leapfrog ahead of them.
2) SEO Lets you bask in the “halo effect” of Google’s brand
Think about it. Today, almost everybody starts any buying decision at Google. And if they find your website near the top of the search engine results pages (SERPs), it’s an implied endorsement of your business by one of the world’s strongest brands, Google.
It’s like being featured on the front page of The Wall Street Journal or The New York Times. In marketing terms, this is called “the halo effect.” When a trusted media source like a newspaper, TV station, or search engine gives you free visibility, it gives an instant, powerful boost to your brand.
Plus, when you show up where your customers are, right when they’re making a purchasing decision, you win big. Because they arrive at your website pre-disposed to trusting you. Which makes selling much easier.
3) SEO can be outsourced to free up time for you
Our SEO team works in offices around the world: U.S., Australia, Canada, Israel, and the United Kingdom. That means one of us is always on the job, 24/7. Which gives you a big advantage versus trying to do it all in-house with your own team. Plus, not only are we up-to-date on the latest changes to Google’s algorithms today, we can help you take advantage of them by implementing them today.
And, just as you outsource your accounting, property maintenance, and other tasks that are not your core expertise, SEO can be outsourced to experts as well.
In the end, you get what you need faster and more cost-effectively than if you tried to learn it and do it yourself. That gives you tremendous leverage to grow your business faster.
4) SEO outperforms paid traffic
We’re not telling you to stop running AdWords or Bing ads, because they’re an essential part of your marketing mix. But you need to know that organic, unpaid search results drive up to 80% of all traffic from search engines. Meanwhile, paid ads on Google and other search engines deliver barely 25% of traffic.
Yet, what percentage of your marketing budget do you dedicate to paid vs. unpaid search? If you’re like most businesses, you’re spending up to 80% of your online marketing dollars on paid traffic. That means you’re throwing away huge amounts of traffic – and new customer purchases – if you neglect the unpaid traffic that SEO can bring.
5) SEO leverages “buyer momentum”
Most marketing, including paid search, is interruptive. You’re gambling that sticking a sales pitch in front of enough prospects will entice enough of them to buy. That’s what makes SEO so valuable.
You see, when your website shows up in the unpaid search results, it’s like entering the conversation already going on in the mind of your prospect. You appear as a solution to their problem. This is far different from a paid ad, which interrupts and potentially annoys your customers.
The Ugly Truth About SEO
Here’s a surprising fact: Here’s a surprising fact: Nearly 80% of our clients come to us after failing at SEO before.
Some tried to do SEO in-house and got penalized (“slapped”) by Google for breaking the rules. In other cases, smart people paid good money to an SEO service that failed to deliver results.
Which means we have to operate and get results in a hostile environment. Because our clients typically turn to us when they’re in a bad situation.
Yet, we have a 96% satisfaction rate – less than 4% of our clients have ever moved on. That’s the highest retention rate of any SEO service or digital marketing agency we know. So, we must be doing something right.
Bottom line: No matter what bad experiences you’ve had with SEO before, you’re not to blame. Google and other search engines change the rules almost every day. You can’t be expected to keep up.
There’s no shame in having poor visibility in Google. The only shame is in giving up and accepting your current situation.
We can help.
It’s Easy, Fast And Free
First, we get on the phone or Skype with you. We listen to your needs and define your goals. Do you want more local customers? Are competitors ranking higher than you in Google? Whatever your questions, we’ve got answers.
Second, we generate a graph of your website analytics, showing you how many website visitors you’re getting, where they come from, and other key data.
Third, we overlay a graph of all Google penalties to your website on a timeline. Just like looking at an EKG of your heartrate — you see exactly what’s wrong and when it happened. So you can take action to unblock the flow of visitors and customers to your website.
Bottom line: Up until now, with the 500+ adjustments Google makes to its search formula each year, it hasn’t been your fault. You can hardly be expected to keep up with all those changes.
Now Take The Next Step
Request your Free 30-Minute SEO Diagnostic Review today. It’s completely confidential. No cost and no obligation. To qualify, you must be investing at least $1,000 a month in online marketing.
We’ll exchange ideas about your SEO. Then give you a clear plan of action. You can either implement our plan, or let us help you. It’s your decision.
Easy As 1-2-3
Step 1: Attend
Our 30-minute virtual meeting is jam-packed with insights, so get ready to take notes. Here are some questions we try to answer for you:
-Are Google or other search engines ignoring your site for undisclosed violations?
-Is your website burning through money with outdated design?
-Which local directories are best for you? And is your listing there correct?
-How can you leverage Google’s new mobile site preferences?
-Are your competitors “stealing” your customers because they’ve pushed you below page 1 of Google? If so, what can you do about it?
-How many of your web pages are being ignored by Google?
Step 2: Gain Clarity
You’ll walk away with valuable new insights. What’s working in your marketing, what’s not, and what’s next. You can then implement our suggestions, or let us help you.
Step 3: Schedule
After we receive your request, you can expect to hear from an OTT Search Advisor within one business day. You choose the best time for your Free SEO Diagnostic Review
Fill Out The Form To Request Your Free Diagnostic Review Now!
No cost. No obligation. Someone with decision-making authority for your marketing must attend.
Some of our clients