Look, the marketing world of 2018 is completely different from what it was a few years ago.
Even Mark Zuckerberg, CEO of Facebook, says that in the foreseeable future nearly all their content will be centered on online video. As the more content consumers choose video as their preferred way of consuming content, it is clear that the future of digital marketing is based on producing video content that captivates audiences.
Below are three explanations why video content marketing is overtaking the digital mass media space.
It doesn’t take an einstein to see that video is a more personal form of communication than purely text. The written word is a great way to communicate with your audience if you are a good copywriter but leaves too much to be desired. For one thing, it is difficult even for the greatest writers to apply their personality adequately into their content material. Without including personality in your wording, there is nothing at all separating your organization from your rivals who is also producing similar content. When making content it’s important to know that your content can reach its intended target and deliver the same emotions that you feel if you are writing the content. With a video, however, your consumers will immediately feel your personality and go through the emotions that you want them to feel. Video provides the content consumer the chance to continue to connect a face with a business. When browsing content your individuals are trying to relate to your brand, your organization, and your subject matter. Whenever your customers can relate with your business they will connect with the business and be faithful customers. The stronger the connection the more loyal the customer is to you as well as your business. Producing video content makes it easy for your customers to connect to you because it offers your customers a much better way to relate with your brand in more ways than writing ever could. When you are recording your video content, you can include a lot of things in your communication that would not be immediately acknowledged if you were just writing your concept down on a bit of paper. For one, vocal tonation can’t be detected in a written text but is one of the first things that your customer picks up on when they are interacting with the videos that you produce. 70% of human communication is body gestures, when you are communicating with your audience only in word format, you are passing up on a whole 70% of what counts most in communication! Producing video content that displays your personality is the best way to connect with your audience.
Based on the Content Marketing Institute, video content is ten times as likely to be engaged with than only text based content . Multiple studies also have shown that videos are more likely to be shared than the average written content. Among the reasons for this is the fact that video is one of the main ways people prefer to consume information. The majority of internet users are doing this through their cell phones. It is infinitely easier to view a video on your phone than it is to read a three-page article on your phone. Whenever a customer views your video recording they are able to relate to your small business more than they might be if they only consumed your information through text alone. This makes the likelihood of your visitors engaging with your content increase because they can associate more to this content.
The most powerful aspect of video content marketing besides the ability to connect your personality with your audience, is that video content marketing allows you to connect to your audience on an extremely deep psychological level. If you wish to connect with someone you should do so on an emotional level in order to form a bond that will be long lasting. Once a profound emotional connection is formed, the viewer will connect with you as a person and thus trust you more. Trust is the prerequisite to every sale. No one will do business with a person that they don’t trust. The deeper the emotional connection you can foster with your audience the greater the audience will trust you and the easier it will be to convert them into longtime customers. The great thing about forming strong emotional relationships with your audience is that once the relationship is formed, that customer will be less inclined to leave you for your rivals.
Video content marketing is not the trend that is here today and gone tomorrow, no it is a lot more than that. Video content marketing is a preview of the future, and companies who are already using video to market their content are on the quickly on their way to dominating their market.
So…. what can you do if you want to get ahead of this video recording content marketing change that is going on in the digital marketing space?
Work with a solid team of video content producing professionals. The bottom line is that producing high quality video content is a skill in itself. Unless you have a solid year to dedicate towards developing this skill, and another two years to mastering it, I would recommend working with a team of people who already have.
The video production team at SHUFE Media has produced and developed over 10,000 hours of video. We have used our proprietary “SVS” model to increase video subscribers by as much as 3.43 million for one of our clients. If you would like for us to create similar results for your business then feel free to reach out to us by clicking the contact button below.
SHUFE is a strategy and creative services agency based in Atlanta, GA! We work with brands, small business and social influencers nationally and internationally mainly focusing on business strategy, various video solutions and social management.Read More